The definition of bold.

The PURE XR is a combination of beauty and strenght that results in a visually stunning and powerful device. Its 5.5” 1080p Super AMOLED curved display, real metal design, 3D touch, 64GB of internal storage and 16MP camera are just some of the features that make the PURE XR a real premium experience.

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The definition of bold.

The PURE XR is a combination of beauty and strenght that results in a visually stunning and powerful device. Its 5.5” 1080p Super AMOLED curved display, real metal design, 3D touch, 64GB of internal storage and 16MP camera are just some of the features that make the PURE XR a real premium experience.

Pure power. Massive storage.
Pure power.
Massive storage.

Powered by the latest and greatest; MediaTek P10, with 2.0HGz of Octa-Core processing power, there’s nothing this beast can’t crunch. Enjoy plenty of space to save all your photos, music and videos in one place.

Phenomenal design.

Genius engineering and delicate artistry combine to give you cutting-edge technology and beautiful aesthetics. The PURE XR’s flawless design with surpass all your expectations.

Curved display

Its curved glass touch
panel will give you
excellent feedback
and a gorgeous look.

Corning
Gorilla Glass 3
Corning Gorilla
Glass 3

An extra layer of armor protects it from scratches and cracks.

Solid metal

The PURE XR's enclosure is a numerically guided CNC machined out of aerospace grade 7000 Series aluminum for a virtually indestructible device.

The Best Display. Period.
Pure XR

A massive 5.5” FHD Super AMOLED display with 1920 x 1080 resolution and 401ppi will make your apps, photos, movies and just about everything else look sharp and vibrant.

A complete camera experience.
A complete
camera experience.

A 16MP main camera with 6P Lens, Laser Autofocus and PDAF along with the 8MP front selfie camera will make every shot count. Edit it later with the built in BLU Final Touch Software for a truly memorable experience.

Quick access. Total security.
Quick access.
Total security.

The PURE XR brings you total security and convenience witha single swipe. Easily unlock your smartphone and access all your files securely with just your touch.

3D Touch.

The Advanced 3D Touch display allows you to select, preview or open apps based on the sensitivity of your touch. Life is so much easier witht he PURE XR!

Freedom.

The Advanced 3D Touch display allows you to select, preview or open apps based on the sensitivity of your touch. Life is so much easier witht he PURE XR!

With a built in 3,000mAh battery that offers a handful of days of standard usage and over 20 days of stand by with just one quick charge, you will be free to use your phone and be able to do what you love most without fear.

Get up to 1 hour of talk time with a lightening quick 10 minute charge. With its 9V/2A quick charger, there is no more sitting around waiting for a charge.

Now that is amazingly fast and convenient!

Audio pleasure.

Get impressive theater-like sound thanks to its DTS surround sound audio technology with equalizer that gives you sweet highs, smooth alto mids and deep bass for the best enjoyment of music and videos.

Pure XR DTS
Need for speed.

Stay connected with speeds of up to 20x faster than 3G. No matter where you are in the country you won’t find a nook or cranny where you will not be able to access internet.

Choose your carrier:

Dual Sim.

Enjoy all the advantages of a dual SIM phone with the PURE XR.

PURE XR
  • colors
  • colors
Studio 8+8
Specs
 
  • TECHNOLOGY
  • Android v6.0 Marshmallow
  • HSPA+ 42 Mbps
  • 4G LTE: Up to 300 Mbps
  • 3G 850/1700/1900/2100
  • 4G LTE 2/4/7 I CAT 6
  • PROCESSOR
  • MediaTek 6755 I 64-Bit
  • 2.0GHz Octa Core
  • With Mali-T860 GPU
  • MEMORY
  • Internal 64GB I 4GB RAM
  • MicroSD up to 64GB
  • DISPLAY
  • 5.5" FHD 1080x1920 – 401ppi
  • Super AMOLED Curved Display
  • 3D Touch Sensitive Touch Panel
  • Corning Gorilla Glass 3
  • CAMERA
  • 16MP Main with PDAF
  • and Laser Autofocus
  • 8MP Front I LED Flash
  • HD 1080p Video @30fps
  • CONNECTIVITY
  • Bluetooth 4.0
  • Wi-Fi, Hotspot
  • Type-C port
  • BATTERY
  • 3,000mAh
  • 9V/2A Quick Charger
  • SECURITY
  • One Touch Finger Print Sensor
  • Encrypted file management system
helio Pure XR
  • BATTERY
  • 3,000mAh
  • 9V/2A Quick Charger
  • SECURITY
  • One Touch Finger Print Sensor
  • Encrypted file management system
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