BLU’s SWAROVSKI Zirconia Smartphone






BLU Products Announces the BLU Amour Smartphone, made with SWAROVSKI ZIRCONIA, to be displayed at JCK Las Vegas

 The launch of the BLU Amour marks BLU Products' commitment to delivering stylish and fashionable smartphones for female mobile users

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MIAMI, May 31, 2013 /PRNewswire/ -- BLU Products, a leading mobile phone provider, today announced the BLU Amour, designed for the woman with exquisite taste, sophistication and an amazing personality. This target audience will appreciate the BLU Amour's pearly-white quilted back cover, gently curved glass touch panel, as well as the ergonomically designed diamond simulant, Swarovski Zirconia. In addition, the BLU Amour features a stylish uniquely designed user interface resulting in an equally stunning user experience, and luxurious theme.

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The new fashionable smartphone will be on display at the JCK Las Vegas Show – the leading jewelry event in North America, May 31st- June 3rd at the Swarovski exhibit located at Shorelines, Level 2 booth in the Plumb Club Pavilion, PC-365 at the Mandalay Bay Convention Center.

"Swarovski's image of luxury and appeal is an ideal fit for the BLU Amour Smartphone which is exquisitely designed for modern women," said Samuel Ohev-Zion, CEO of BLU Products. "We wanted to provide a distinctive and remarkable device as an alternative for women who are at the center of attention – wherever they may be, and we believe we have done that – to the delight of our customers."

The BLU Amour features a 4-inch high resolution display with IPS technology that lets you enjoy the images on the screen, from any viewing angle without missing color intensity and clarity. With the Amour's 5.0 megapixel camera with LED flash, users can take brilliant photos and flawless portraits, as well as enjoy video chat from the front facing camera.

The device is powered by a 1GHz Dual Core processor for fast browsing, gaming and imaging, along with Android v4.0 OS, which makes keeping track of communications with friends and colleagues simple on social sites such as Facebook and Instagram. Jetsetters will delight, as the BLU Amour features an additional SIM card slot which enables the user to plug in another SIM card when traveling for full Dual-SIM support and functionality.

The BLU Amour has already started shipping, and will be available in the United States, unlocked – for any mobile network operator, through several online retailers such as for $159.00, followed by major retailers in Brazil, Mexico, and other Latin America countries.

Full Specifications Include:

  • Network:  2.5G (GSM/GPRS/EDGE) 850/900/1900/1900 MHz, 3G HSDPA 7.2Mbps 850/1900
  • Display: IPS 4.0" WVGA, with Curved Glass Touch Panel
  • Processor: MediaTek MT6577 1GHZ Dual Core Cortex-A9, with PowerVR SGX 531 GPU
  • OS: Android 4.0 (Ice Cream Sandwich)
  • Camera:  Rear – 5.0 megapixel with LED Flash, Front – VGA, Video Record 720p @ 30fps
  • Connectivity: WiFi a/b/g/n, GPS, Bluetooth, Hotspot, micro-USB
  • Sensor: Accelerometer, Proximity, Gyro
  • Memory: 4GB internal memory + microSD (up to 32GB), 512mb RAM
  • Dimension: 128.5 x 65.5 x 11.6
  • Battery: 1600 mAh

About BLU Products

BLU Products, founded in 2009, designs affordable, attractive and innovative mobile devices to suit a wide variety of consumer needs. Over eight million BLU mobile devices have been sold in over 40 countries. Headquartered in Miami, Florida, BLU is one of the fastest-growing mobile phone manufacturers in the world. For more information, visit:


In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 26,100 employees, a presence in over 120 countries and a turnover in 2011 of 2.22 billion euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski's own brand lines of accessories, jewelry and home decor items are sold through more than 2,200 retail outlets worldwide. The Swarovski Crystal Society has close to 300,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski's universe of innovation and inspiration.

Media Contact:

Carmen Gonzalez



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